AI SALES COACHING · AVAILABLE ON SALESFORCE
Sell Better reads every sales call and tells each rep exactly how to win the deal — with the quote to prove it. Enterprise-grade coaching, inside the CRM you already use.
Sales Grid
Evidence-anchored · whole call
Deal Momentum
Decision Authority
Value Clarity
Competitive Position
Evidence · Value Clarity
“So you're saying roughly a five-month payback on the time we'd save on manual reporting?”
Built for sales teams who'd rather win the deals they already have than buy more leads.
Trusted by early sales teams on Salesforce
73% of sales managers spend less than 5% of their time coaching — not because they don't want to, but because there aren't enough hours to listen to every call. So most calls are never reviewed, the same mistakes repeat, and good deals quietly slip. AI can coach every call. A manager can't.
How it works
It lands in your CRM with a recording and transcript. No premium tier, no setup gymnastics.
Every name, email and phone number is tokenised before any text reaches the AI.
Not the first few minutes — the entire conversation, end to end.
Each score, risk and recommendation is backed by a verbatim quote — or it's dropped.
A rep card and a manager overview, written straight back into your CRM.
Why Sell Better
Depth
Not a summary. A full per-call coaching package: a scored 7-signal Sales Grid, a deal verdict and the next move, MEDDIC, objection coaching, buyer-persona adaptation and a predictive read. Every claim quotes the call, or it's dropped — so you can trust it.
Native
Coaching is written back into the records your reps and managers already use. No bolt-on dashboard nobody opens. (The #1 complaint about the big tools is broken integration. We built native from day one.)
Private
Every piece of personal data is replaced before the model sees a word. The right answer for GDPR, and for any team that takes customer trust seriously.
What you get — every call
7 signals (deal momentum, buyer engagement, decision authority, competitive position, value clarity, objection risk, timeline certainty), each scored 0–10 with the quote behind it, plus a close-probability.
Proceed, caution or stop, and a specific 3–7 word action for this deal.
9 predictive reads (commitment, rupture risk, trajectory and more), each anchored to a quote with a confidence level.
Every dimension scored captured / partial / missing, with the exact gap to close next.
How each objection was handled, the technique, a score, and a stronger line for next time.
The buyer's type and exactly how the rep should adapt.
Moment-level flags (advice-creep, unqualified guarantees) tied to the quote, for human review.
A persona-matched email referencing only what was actually said.
One real example
Sales Grid
Evidence-anchored · whole call
Deal Momentum
Qualified interest, low urgency.
Buyer Engagement
Accepted the business case; willing to review.
Decision Authority
No evidence to score — flagged as the gap to close.
Competitive Position
Explicit multi-tool evaluation; we're one of several.
Value Clarity
Rep gave a concrete payback figure; prospect satisfied.
Objection Risk
No hard objections; conditions are contingent, not blocking.
Timeline Certainty
Wide window, low pressure, soft follow-up.
Evidence · Decision Authority
“I'd need to run it past the team before we commit to anything.”
From insight to action
Every report lands where the work happens — on the deal, on the contact, on the rep's home screen — and turns itself into next steps.
Faithful recreations of the product UI · demo data
The latest call's score, verdict and next move sit right on the deal and the contact, with the biggest lever and biggest risk one glance away.
The report's next actions become prioritised, due-dated tasks on the deal. One click, no re-typing, never duplicated.
The persona-matched follow-up opens in your email composer, referencing only what was actually said.
Score trend, momentum, MEDDIC coverage and open flags roll up to every deal, and into a pipeline view that shows exactly where coaching is needed.
Reps hear the moment their call is analysed; managers get pinged when a call needs review, with a queue that collects them.
A personal coaching companion one click away anywhere in the CRM: the rep's rolling average, the one drill to practise, and the one thing to do on the next call.
Team score trends at a glance, per-rep drill-downs with strengths and fixes mined from real calls, and one-click export.
Roll-up across every analysed call. Click a rep to open their most recent call.
Transcript + summary. Shallow. Hits a ceiling the moment you want real coaching.
Deep, but $100–400+/seat, platform fees and 2–3-year lock-ins — and famously broken CRM integrations.
Enterprise-depth coaching, native and reliable, at fair, transparent pricing. No platform fee. No lock-in.
Transparent per-seat pricing. No lock-in. Cancel any time.
For teams getting started.
or $69 billed annually
40 analysed calls / user / month · 3-seat minimum
For scaling sales teams.
or $119 billed annually
80 analysed calls / user / month · 5-seat minimum
For regulated and enterprise organisations.
Fair-use cap agreed with you
Free trial, no credit card. Set up in minutes.
Manager and admin view-only seats are free. Fair-use caps are pooled across your org.
Privacy & security
Personal data is tokenised before any text reaches the AI model — the model never sees a real name, email or number. We read calls to coach your reps, not to harvest data. No intrusive bots barging into meetings. Your customers' trust is the product's whole point.
FAQ
Start free today. Set up in minutes inside your CRM.